INSTAX, a brand under FUJIFILM known for their instant film cameras, partnered with Factory360 to put on an influencer event for the release of their new camera: INSTAX mini99.
With never-seen-before internal lens filters, INSTAX aimed to have a modern event to match the innovative technology.
The event aimed to cater towards a specific demographic: gen-z and millennial aged men.
Aspiring to establish a futuristic, metallic atmosphere as well, the designs embodied a profound, minimalistic approach.
With an influencer event, the captured content is just as important as the actual experience.
This additional layer meant considering design that was worth sharing and would gain social media traction.
After pitching the design directions for the photo moment, the client requested alternative options. With all of the previous designs directly incorporating the INSTAX photos, the next design embodied a more abstract representation of the mini99's features.
Approved by client, the spinning blocks photo moment highlights the new camera’s internal filter capabilities with each face of the volume having a different mirrored graphic/sheen.
The dimensions of the volume match the ratio of INSTAX film for a brand relevant touch. The mirrored finish maximizes the photo moment opportunities as it serves as both a sculpture and selfie photo opp.
Ensured the environment was set up properly: from the large scale photo moments to the placement of informational signs.
